“The reality is that social media is no longer a ‘nice to have’, it is a strategic need, and the next step is not just participating in the conversation, but leading it, sharing information, and more and more critically, monitoring social feeds and linking this to our systems, to make a meaningful impact to citizen convenience and service delivery.” Kroshlen Moodley
Many schools and educational organizations need to connect with people of all ages and social backgrounds, social media can be the ideal platform to create a strong brand.
The opportunity to connect with potential students and their parents – or with educators – on a personal level allows educational institutions to communicate who they are and what they have to offer.
- Once a core message is identified along with the promotional channels, we ensure your institution is maximizing it online and on social media platforms. For example, is there a banner photo being used on Twitter, Facebook and LinkedIn? What image is being used and how does it reflect the brand?
- We ensure strong calls to action on websites and social media. Brands reflect the main interests of the institution by displaying the photographs and stories on these platforms that are reflective of students and the schools’ environment.
- Students may be your best brand ambassadors online. Using hashtags on social media communities is a great way to spread awareness, but it’s not the only way.