A powerful tool to help your business remain focused on the key strategies behind your competitive advantage. Technology that allows you to measure each strategic goal, and leverage the interaction and relationships between combinations of goals and strategies, is readily available. The key is knowing how to apply it. Every day, millions of users share opinions about their lives, providing an inexhaustible source of data on which it is possible to apply the techniques for sentiment analysis. Sentiment Analysis assists businesses and individuals make both business and investment decisions.